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 Business tips A brief guide to data attribution models
Data-backed decisions are a must, but which data should you use to make those decisions? According to Zapier Data Manager Lukas Toma, there's no right answer. (Please don't click away.)
There are some guidelines you can follow. Here, Lukas walks through first-touch, last-touch, and linear data attribution, making them feel way less scary than they sound—and showing when and how to use each one in your data analysis. Recommended reading from the Zapier blog team  Productivity 6 better ways to spend a break on your phone
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